About Us

About Us

Welcome to Base Skin Beauty, your one-stop destination for fashion, beauty, and wellness. Established in 2019 as a passion project selling Likachi lipsticks, we’ve grown into a thriving brand offering a wide range of premium products, including apparel, accessories, skincare, haircare, makeup, and footwear.

Located in the heart of Baltimore at 3014 Rosalind Avenue, Base Skin Beauty is proud to empower individuals to embrace their unique style and natural beauty. Our mission is to inspire confidence and self-expression through carefully curated, high-quality products that cater to diverse needs and preferences.

As a family-owned business, we combine decades of experience with a personal touch. Led by Peter Musyoki Muema, our founder with 20 years of expertise, and supported by Catherine N. Muema, our dedicated manager, and Brian M. Musyoki, our enthusiastic sales manager, we prioritize building meaningful connections with our customers.

At Base Skin Beauty, we’re more than a store—we’re a community. We celebrate individuality and self-care, rejecting unattainable beauty standards. Instead, we offer products designed to enhance your natural charm, boost your confidence, and help you feel your best every day.

Thank you for choosing Base Skin Beauty to accompany you on your journey toward well-being, style, and self-expression. Explore our collections and experience the difference today!